2. Behavioural biases and how can they influence
competition 2.1. Endowment effect, loss aversion and default biases 2.2.
Salience, Framing effects and drip pricing 2.3. Time inconsistency and over
optimism/pessimism 2.4. Complexity and information overload 3. General
implications for competition policy 3.1. Can’t assume that companies will
necessarily be neutral bystanders 3.2. Firms may compete to exploit, and more
competition may not always solve this 3.3. Competition is still likely to
generate benefits, even if it doesn’t solve the problem 4. Implications for
competition enforcement 4.1. Gathering of empirical evidence 4.2. Market
definition 4.3. Dominance/market power 4.4. Exclusionary Conduct 4.5.
Mergers 4.6. Remedies