INTRODUCTION. An era of dramatic change and new opportunities for consumers. About
this toolkit. What ¬°se-commerce?. Key trends in e-commerce. Key benefits of
e-commerce for consumers. Key risks and downsides of e-commerce for consumers. ¬†E-commerce and consumer trust. Consumer
protection as a precursor to consumer trust. GENERAL PRINCIPLES. Fair business
and advertising practices. Appropriate disclosures. Effective processes for
transaction confirmation and payment. Measures to address privacy and security
risks. Product safety across e-commerce supply chains. Meaningful access to
effective mechanisms to resolve disputes. REGULATORY FRAMEWORK AND
INSTITUTIONAL OVERSIGHT. Approaches to the regulatory framework. Enforcement
authorities and their powers. Co-operation. The policy decision making process.
Education, awareness and digital consumer competence.